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According to data compiled by the NPD Group, a global market research company, and released by the ESA in January 2009, computer and video game companies posted records sales in 2008.  The industry sold 297.6 million units, leading to an astounding $11.7 billion in revenue.  Of these sales:

• Game console software sales totaled $8.9 billion with 189.0 million units sold;

• Computer games sales were $701.4 million with 29.1 million units sold; and,

• There was a record $2.1 billion in portable software sales with 79.5 million units sold.

The most popular game genre once again was "Family Entertainment," which accounted for 19 percent of all games sold in 2008, up from 9.1 percent in 2006.   In addition, of the games sold in 2008, 57 percent were rated "Everyone (E)" or "Everyone 10+ (E10+)."  The NPD Group's data also indicates that only 16 percent of games sold last year were rated "Mature (M)."

SEOUL, South Korea -- At age 24, Lim Yo-Hwan plays computer games all day, makes a six-figure income doing it and has thousands of adoring fans.

Computer games have become a spectator sport here, and Mr. Lim is a star. In a packed Seoul television studio recently, Mr. Lim stood combat-ready in a military-style white tunic with epaulettes, his spiky hairdo set off by shiny silver headphones. Tapping frantically at a keyboard, Mr. Lim built a virtual empire and launched a daring attack on enemy forces in an imaginary electronic galaxy -- and was defeated -- all within five minutes.
Broadcast on cable TV, his moves were also displayed on screen before 300 fans in the studio, who cheered, cried and smacked noisemakers to show support. "I never miss a match" of his, said Jung Eun-young, 28, who stood in line for 14 hours for her front-row seat.
As electronic games attract big-dollar deals with sports leagues, Hollywood and advertisers, more gamers are starting to face off in professional venues. The payoffs are particularly rich here in Korea, where there's enough commercial and cultural support for a community of pros to earn a living and maybe even get rich.
Three Korean cable TV channels broadcast matches 24 hours a day. Live matches take place every week here in Seoul, and are draw as many customers as movies. This gaming mecca is even drawing young men from all over the world, who are lured by prospects of fame and fortune.
Last year, Mr. Lim made about $300,000 from player fees and commercials.

Bunchball CEO Peter Daboll says companies should use games to engage customers.

The importance of gaming has moved beyond the marketplace to become a mainstream social phenomenon. The game culture supersedes games, consoles and accessories. It now influences diverse fields from education, training and medical therapy to motivating consumer behavior. The point of gaming is interactivity. Static, single-dimensional communications are less effective, particularly in traditional media. These changes are both profound and irreversible. It is a one-way street, and many industries are struggling to catch up to the consumer shift that has already occurred.

This temporary decline in video game revenues might actually highlight an underlying shift toward alternatives to game consoles: Consumers are increasingly using Web-based games that cost less yet are equally engaging.

Take Pogo.com, Electronic Art's leading casual gaming site. Monthly unique visitors have steadily grown and now exceed 10.5 million. What is even more impressive is that visitors frequented the site an average of 66 times in a month, and Pogo's heaviest users visit almost nine times per day. Another surprise: Women age 35 and over are the biggest users. And Pogo is just one game site.

Gaming is pervasive, motivating and addictive across all demographics. But, it is not the game content that drives people to visit at least twice a day, every day. It is the unique game mechanics--the "meta game"--that drives people to continue to play. People like to play the games, but they like the challenges and competitive aspects of the games. Simple mechanics include earning a trophy or a badge to display in your profile, seeing trophies that you have not yet achieved, having challenges or seeing your name on a leaderboard. These simple mechanics have a profound impact on consumer behavior. Increasingly, the content is generated by the users themselves, and it is becoming secondary to the "earn, reward, gift, redeem" meta-game culture. Read More

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FIRST ONLINE GAMING AND TECHNOLOGY FRATERNITY REVOLUTIONIZES SOCIAL NETWORKING FOR SPORTS GAMERS AND PROVIDES FORMULA FOR GAME DEVELOPERS AND ADVERTISERS TO PROVIDE SCHOLARSHIPS TO DISADVANTAGED YOUTH. READ MORE

TECHNOLOGY AND GAMING FRATERNITY STARTS COLLEGE TOUR Click here for Tour Results

Fraternity Members making impact in the community.

Upcoming fund raiser for Delta Beta Lambda Fraternity Inc. READ MORE

Delta Beta Lambda Foundation receives 501 (c) (3) status from the Internal Revenue Service. READ MORE

DBLGAMING Corporation plans to launch in U.S. With Unique Franchise Model for Video Game Industry. READ MORE

GAMING FRATERNITY LAUNCHES BETA COMPETITION MODEL FOR PROFESSIONAL & CASUAL GAMER. READ MORE

Delta Beta Lambda Foundation Board Believes that the Universities Can Become a Leader in Establishing Nationwide Research and Core Components, to Effectively Address the 'Digital Divide' Issue, READMORE